Santa Cruz and Specialized bicycles dealer. Sales, service, and rentals including fat bikes. The areas largest bike shop with a huge selection of bikes, parts, and accessories. Also a ski shop. Great customer service and mechanics. Offers guided mountain bike tours on a some of the areas best trails including Shadow Mountain as well as an awesome tour of the trails on Snow King Mountain that starts with a lift ride to the top of the mountain on the Summit Chairlift. Hoback Sports is owned by Jackson Hole Mountain Resort.